INFIT AND ANYTIME FITNESS ARE MOVING

Press Release FOR IMMEDIATE RELEASE

inFIT and Anytime Fitness of Albertville Expands Facility for Fourth Time in Four Years

Albertville, MN, June 1, 2010 – inFIT and Anytime Fitness of Albertville will move to its new location at 6589 Laketowne PL NE, Albertville, Minnesota, the previous Seasonal Concepts site.

The business growth shows the trend in the commitment to health and fitness and is in spite of the state of the economy as well as a testament to the business sense of its owner, Ashley Darkenwald, 25.

The move is inFIT’s fourth in four years. The rapid growth of the fitness studio has dictated the need for a larger studio with each move. They began as a home-based studio in just 800 square feet in February 2007 with approximately 40 clients.  In June 2008, inFIT moved to the 2,400-square-foot, previous Albertville City Hall which allowed the fitness studio to enhance its service offerings and class sizes. Their clientele more than doubled to almost 100. In September 2009, inFIT moved to the retail center at 11011 61st Street NE adjacent to the Anytime Fitness that inFIT owner, Ashley Darkenwald, had purchased. Both the 24-hour gym and inFIT studio encompassed 9,000 square feet. Again, the service offerings and class sizes expanded. The clientele increased to almost 1400. In order to combine the equipment of Anytime Fitness and the personal training and group exercise space of inFIT, Darkenwald has found an 11,500-square-foot space that will allow her companies to grow without the need for another move for some time. Due to Anytime Fitness franchise criteria, they must remain in one location for a minimum of five years.

“The new space will allow us to add more amenities such as new, state-of-the-art fitness equipment; tanning beds; rooms for massage, fitness assessments and nutrition counseling exclusively; space and equipment for sports performance training and larger areas for group exercise, personal and group training, stretching and the inFIT Kids Kare and Fitness programs.” Darkenwald adds, “We will also have a community room and patio that can be utilized by residents who may not be members. We want this to be a very different fitness center that inspires and educates people and our community to fitness through a whole and healthy mind, body and spirit.”

Darkenwald explains that although it would seem that the state of the economy would have a negative affect on participation and membership in fitness, she is actually seeing a trend in people being more committed to their health and fitness in spite of the investment. Many of her clients have lost their jobs or have spouses who have lost jobs, but they have maintained their membership or participation. Her major growth programs are kids fitness – due to parents seeing the importance of movement and exercise for children; group exercise – due to the variety of classes to fit a person’s style and fitness level as well as it being more affordable than personal training; and nutritional counseling- more people are focusing on what they are putting into their bodies.

“The number one cause of death in the United States is heart disease and it is 80% preventable with just 30-minutes of moving your body three times a week. The risks of heart disease, diabetes and high-blood pressure can all be reduced with regular exercise which also helps reduce stress and improve mental health,” states Darkenwald.

The success of this business contributes to the tax base and number of jobs in the community. Current employment is twenty-five, an increase of more than 100% in just one year.

More about inFIT

inFIT is a personal training studio with big-city offerings and a small-town feel committed to clients and the community. Personal trainers and fitness instructors are required to be certified through a nationally accredited association. inFIT offers personal and group training, group exercise classes and kids fitness programs and child care. We have a specific, systematic approach to achieve optimal fitness goals, weight-loss, increased muscle tone. For more information, visit www.inFITtraining.com

More about Anytime Fitness of Albertville

Anytime Fitnessof Albertville is a 24-hour access fitness club with state-of-the-art machines, free weights and cardio equipment. The club offers health insurance reimbursement, corporate wellness programs, no-insurance discount for those who do not have insurance coverage as well as a multitude of other discounts that includes veterans and hometown heroes. Certified trainers are available to maximize your workout regimen. For more information, visit www.inFIT_AnytimeFitnessAlbertville.com/

# # #